The Journey

Born and raised at the southern tip of Argentina, Schenfelt’s dreams to pursue a career in entertainment were as big as she was far from Hollywood.

While most 14-year-old girls were navigating the throes of middle school, Schenfelt was preoccupied - spending nights on her laptop learning to code, perfecting her graphic design skills and running the school’s first-ever blog. This innate drive would land the budding talent her first job just a few short years later.

At 16-years-old, Schenfelt launched a fan project on The Twilight Saga’s Breaking Dawn Part I and II  that quickly spiraled into something much more exciting. The project accumulated over one million followers, two websites, nine staff members, and most notably, garnered the attention of Summit Entertainment. She had no idea, at the time, what was meant to be a fun hobby was about to kickstart her career and open doors she didn’t even know were within the realm of possibility. The studio’s digital marketing team recognized the teenager's unique vision and provided Schenfelt with a once-in-a-lifetime opportunity to help fuel fan engagement surrounding the global franchise.

Over the next couple of years, Schenfelt would fine-tune her craft in the space working with companies like Lionsgate, Warner Bros, LifeTime and Disney Channel Latin America on blockbusters such as The Hunger Games and The Conjuring, and serving as a consultant to industry friends who were in the early stages of positioning their online presence, exploring digital partnerships and maximizing their influence - a brand new territory back then.

Realizing the untapped potential, Schenfelt started a digital communications agency, The W-List, from the comforts of her small hometown in Patagonia. The company flourished, servicing hundreds of global brands as well as high-profile talent and non-profit organizations, and by 2016, The W-List was doing so well that it was time to make moves, so Schenfelt packed up and did what so many before her had done - followed their dreams to Los Angeles.

In 2019, Schenfelt founded SCH Entertainment as an independent media company housing several creative endeavors committed to original storytelling, strategic partnerships, and artistic innovation. SCH acquired the original The W-List and gave life to Missmanaged, a 360 talent management firm representing select artists, actors, and top content creators worldwide.

Five years later, SCH launched two additional ventures: Guests Only, a curated safe-space for leading women across the entertainment industries designed with the sole purpose of fostering community and authentic connection amongst peers and fellow creatives, and Good Harper Films, a story-led production company.

Schenfelt is a graduate from the Music Business program at the University of California, Los Angeles (UCLA), and holds certifications from Cornell University and Harvard University. She is a proud member of the Rolling Stone Culture Council and an occasional contributor at Entrepreneur.

Kathy currently resides in Los Angeles with her Australian Labradoodle, Harper, and although California will always be her first love, she hopes to call New England “home” one day.